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Wine and music: The perfect match

Friday, 29 January, 2016

Music has the ability to transport us to many places and sensations. But, what happens when we pair it with our favorite #TRIOwine? Does it change our appreciation of what we’re drinking? Does it taste different according to how the music we listen to is affecting us? Can it also affect our mood?

According to the experts, the answer to these questions is ‘yes’. A study called “The Effect of Background Music on the Taste of Wine” by Herriot Watt University in the UK states that “the specific taste of the wine is influenced in a manner consistent with the mood evoked by the music”.

To prove this theory, they gathered 250 people and exposed them to different music styles, divided in 4 categories:  “Powerful and heavy”, with  Carmina Burana by Orff; “Subtle and refined” with the “Waltz of the Flowers (from The Nutcracker)” by Tchaikovsky; “Zingy and refreshing” with “I Just Can’t Get Enough” by Nouvelle Vague and “Mellow and soft” with “Slow Breakdown” by Michael Brook.

All of them drank white and red wine,  they were asked to identify the characteristics of what they had drank. The answers? They all mentioned the same adjectives as the music categories just heard.

This effect is supposed to be similar to what happens when a customer is at the supermarket, at the wine aisle: listen to french music in the background and choose a bottle of french wine. In other words, according to the study, music defines how we perceive the taste of wine and what we experience when we drink it.

In your opinion, what is the best music that defines the joy of a #TRIOwine sensation?.

in "Wine and music: The perfect match"
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